Welcome To Get In Front!

This is a bi-weekly newsletter designed for business leaders and B2B marketing enthusiasts who strive to stay ahead of the curve.

I'm Rob Sanchez, and I’m thrilled to have you join our community.

Over the past 24 years, I’ve grown Anteriad from a scrappy team of 10 in living rooms to a global presence with 900 employees across 11 offices.

It’s been quite a journey full of ups and downs.

And I want to share some of these stories, the good and the bad, with you here.

Here’s what you can expect in each edition of our newsletter:

• Customer-Centric Insights: Discover strategies to connect with your customers in a more meaningful way.

• Actionable Advice: Get practical tips to tackle business challenges and stay ahead in the ever-evolving marketing landscape.

• Real-World Stories: Learn about my journey with Anteriad. Hear about the successes and the failures that got us to where we are today.

My goal is to help you understand your customers better, respond to their needs effectively, and build strong, lasting relationships.

I promise each edition will be packed with as much value as I can offer from my 24-year career so far.

Let’s Get in Front together!

Best regards,

Rob Sanchez
CEO, Anteriad

P.S - I want this newsletter to be as interactive as possible, so if you have any questions about what you read, or have any specific topics you would like to learn more about please write them in by replying to this email and I promise to reply to every single one.